Generac berlin wi

Generac berlin wi DEFAULT

Generac Holdings

American industrial company

For the communes in France, see Générac (disambiguation).

Generac Holdings Inc., commonly referred to as Generac, is a Fortune 1000 American manufacturer of backup power generation products for residential, light commercial and industrial markets.[6] Generac's power systems range in output from 800 watts to 9 megawatts,[7] and are available through independent dealers, retailers and wholesalers.[6] Generac is headquartered in Waukesha, Wisconsin,[3][4] and has manufacturing facilities in Berlin, Oshkosh, Jefferson, Eagle, and Whitewater; all in Wisconsin.[7]


Founded by Robert Kern in 1959, the company soon began producing portable generators for Sears, Roebuck and Co. under the Craftsman brand. During the 1970s, Generac expanded its offerings in the portable and recreational vehicle markets, and in the 1980s the company entered the commercial and industrial markets with its backup power generation systems.[7]

By end of the 1980s, the company was manufacturing residential, commercial and industrial generators, and in 1989, Generac introduced the first gaseous-fueled automatic home standby system.[7]

In 1992, Generac began private labeling generator sets for Caterpillar, Inc. As the partnership grew between the two companies, they discussed a potential acquisition of Generac by Caterpillar, although a deal was never finalized. In June 1996, Caterpillar decided to terminate the private labeling agreement. Generac then sued Caterpillar under the Wisconsin Fair Dealership Law ("WFDL"), the Sherman Antitrust Act, the Wisconsin common law concerning restrictive covenants, and the Illinois Consumer Fraud and Deceptive Business Practices Act.[8] The federal district court, in two separate orders, disposed of the action in Caterpillar's favor. Generac then challenged the lower court's rulings in the U.S. 7th Circuit Court of Appeals, which ruled that Generac's claims were properly dismissed by the lower court.[9] Generac continued to supply some transfer switches to Caterpillar until 2002, when Caterpillar changed suppliers.

In 1998, Generac sold its portable products division to the Beacon group, a private equity firm, who later sold it to Briggs & Stratton Corporation. Upon expiration of a non-compete agreement related to the sale in 2007, Generac re-entered the portable generator market in 2008.[7]

In late 2006, Generac was purchased by CCMP Capital of New York.[7] In 2009 CCMP took a write-off, described as a non-cash goodwill and trade name impairment charge, of $583.5 million against their purchase of Generac.[10] Aaron Jagdfeld was appointed president and chief executive officer in September, 2008 and is the current CEO.[7]

Generac goes public[edit]

On February 11, 2010, Generac Holdings Inc. (NYSE: GNRC), parent company of Generac Power Systems, Inc., began trading on the New York Stock Exchange under the ticker symbol GNRC.[7] The initial public offering provided $224 million in net proceeds, which were used to pay down debt.[7]


Generac is a recipient of Milwaukee Magazine’s “Best Places to Work” award for Southeastern Wisconsin.[11]

Generac's industrial sizing application, Power Design Pro, received silver in the 2010 Plant Engineering "Product of the Year" award.[12]

The company has also earned the Good Housekeeping Seal for its Guardian Series home standby generators and several portable generators.[13]

Generac was honored with the 2014 Natural Gas Generator Company of the Year Award from Frost & Sullivan for its contribution to the North American natural gas generator set industry.[14]


Generac manufactures gasoline-fueled, diesel-fueled and bi-fuel engine-driven power generation equipment, modular paralleling systems, automatic transfer switches and small engines.[6] The company supplies products to the industrial, commercial, and portable generator markets through many different distributors. In December 2009, Generac introduced Generac Industrial Power (a rebranding of its industrial products division) to include new engines, new enclosures, ergonomic changes and aesthetic changes. This included a partnership with Fiat Powertrain Technologies to supply Generac with industrial diesel engines for use in industrial generators.[15]


  1. ^Generac Power Systems - About Us
  2. ^Generac workers get a holiday surprise - JSOnline
  3. ^ abcdTom Daykin (November 7, 2011), "Generac to add over 400 jobs at Wisconsin plants", Milwaukee Journal Sentinel, JSOnline
  4. ^ abHQ may now be based in Genesee, Wisconsin according to more recent publication: Jeff Engel (October 29, 2012), "Hurricane Sandy puts Wisconsin generator makers into overdrive", Milwaukee Business Journal,, retrieved October 30, 2012
  5. ^Financial Statements for Generac Holdings Inc. - Google Finance
  6. ^ abc"Generac Holdings Inc (GNRC.N) Company Profile –". Reuters.[dead link]
  7. ^ abcdefghi2010 Generac Holdings Annual report
  8. ^American Bar Association. Section of Antitrust Law (1999). Annual review of ... antitrust law developments. Section of Antitrust Law, American Bar Association. Retrieved 30 December 2011.
  9. ^"United States Court of Appeals, Seventh Circuit No.97-1404". Archived from the original on 2010-05-17. Retrieved 2010-03-19.
  10. ^GENERAC HOLDINGS INC. - FORM S-1/A - January 25, 2010
  11. ^Budde, Andrea (May 30, 2012). "Generac named among top workplaces in area". Living Lake Country. Retrieved 28 July 2013.
  12. ^Product of the Year 2010 Winners | Plant Engineering
  13. ^"Generac Power Systems Earns Good Housekeeping Seal". Rental Equipment Register magazine. May 15, 2009. Retrieved 28 July 2013.
  15. ^Generac Industrial Power, Fiat Powertrain Technologies Announce Strategic Partnership for Diesel Engines Supply | Business Wire

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External links[edit]



May - August 2020 • Whitewater, WI

What I liked

I liked the people I worked with. I formed good relationships with everyone on the floor. Also, the pay was very good.

What I wish was different

I wish I didn't have to start at 5 AM!


Assembly line factory job. It can be hard work, but the pay and people make up for it. Easy to learn, and good people to work with. Usually working 50 hours a week, and more overtime is available if you want it. Overall, a great summer job for a college student like myself looking to make good money in the summer.
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Assembly Line Tender

July - September 2020 • Whitewater, WI

What I liked

What I wish was different

The conditions and management


Don’t expect them to listen to suggestions
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Recruiting Intern

August - December 2020 • Whitewater, WI

What I liked

The experience gained was very valuable as well as coming to work in an environment that was so friendly yet productive.

What I wish was different

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Product Management Intern

February 2019 • Waukesha, WI

What I liked

I had a great boss and I liked that I was able to work during the school year and the summer.

What I wish was different

I wish they paid me more and had more of a plan for what I was going to do


I would say it's important to take initiative if you work at Generac because some days you are going to be so bored but if you ask around you can find work
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Supply Chain Intern

June - September 2019 • Berlin, WI

What I liked

I loved this job. The people were very great and knew what they wanted from their interns. From the moment I walked into the job to the moment I left, they had a plan for me to help get better.

What I wish was different

One of the few things that was rough was that I had a project that I was doing and I was not given enough time at the end of my internship to see the end result of the project. However, I was a outlier in that the other 2 interns were able to start their project earlier and saw a result. They just had me start a tad late.


Take everything in and remember, people are there to help you. Everything about my internship was a learning experience and when I did not understand, I always asked and my bosses were always understanding.
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Quality Engineering Intern

May 2019 • Eagle, WI

What I liked

I loved the people and the atmosphere of the office. I also really liked being able to go from the office to the plant floor to get a change of scenery.

What I wish was different

I never got a project to complete over the course of the summer. Day to day tasks were enjoyable, but there was not an overarching project.
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Community Relations Intern

June - December 2018 • Waukesha, WI

What I liked

I loved the workplace culture here! Everyone is so friendly and accommodating. I was nervous since this was my first intership and Generac is a big company, but I felt so supported.

What I wish was different

At some points I felt like a small fish in a big pond, since Generac is a huge company, but I still felt that my work was important.


Networking is key. By constantly talking with my coworkers, I made many lifelong friends and mentors.
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Engineering intern

May 2019 • Waukesha, WI

What I liked

I enjoyed the real world experience. Whether it was just CAD or working on other projects, it was always interesting and kept bringing new challenges.

What I wish was different

I would have liked the opportunity for a more hands-on experience. Working for a larger company with multiple separate production plants, I didn’t get to see much of what I was working on.


Any work experience in college is great experience. Positive or not, you get to learn what you do and don’t like about your future career and about companies in general. I would definitely recommend looking for internships early and often in college.
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Engineering Intern

May 2019 • Waukesha, WI

What I liked

I was put in with the Electronics team, and got to be involved in many projects during my internship. There was a lot of troubleshooting to do, which enhanced my understanding of certain topics of electrical engineering that can only come from experience. They also have a cafeteria with some good food.

What I wish was different

I think this was the best experience I have received from an internship. Can't say anything bad about it.


Come in ready to learn or you won't be able to understand the next steps.
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Industrial Engineering Intern

June 2018 • Eagle, WI

What I liked

Helpful engineers that were always willing to lend a hand.

What I wish was different

2 people found this helpful

Corporate environmental health and safety intern

July 2017 • Waukesha, WI

What I liked

The way they treat interns is if they are full-time employees which gives a good idea of what I will be doing when I graduate.

What I wish was different


Learn how to use Excel and understand how to analyze data.
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Accounting Intern

April 2018 • Waukesha, WI

What I liked

Lots of exposure to different aspects of a business.

What I wish was different


Ask as many questions as you can.
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Supply Chain Operations Intern

July - August 2018 • Berlin, WI

What I liked

Very kind, managers showed they cared for their workers

What I wish was different

Slow to hire, waited a while before finally being offered the position
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Engineering Systems Intern

May 2018 • Waukesha, WI

What I liked

The atmosphere everyone was so nice and helpful. Additionally how much I learned about different engineering programs such as Creo and Windchill.

What I wish was different

I wish it wasn't so far away from my house. Other than that I can't say I would change anything.


Make sure to learn as much as you can and ask questions if you have them. It's a completely different experience than school and you will have a learning curve, but it will show you what it's like to have an actual job in your field.
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Location Information

Physical Address:
215 Power Dr.
Berlin, WI 54923

Mailing Address:
215 Power Dr
Berlin, WI 54923-2420

Contact Information


920-361-XXXX (click to view)

Product & Service Information


Magnum, Generac, MAC, Power Zone

Map & Driving Directions

View Map of Generac Power Systems, Inc. in Berlin, WI 54923

Supplier Notes


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SIC Codes:

(3648) Lighting equipment
(3621) Motors and generators
(3433) Heating equipment, except electric
(3561) Pumps and pumping equipment


(335121) Residential Electric Lighting Fixtures

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Made in Wisconsin: Generac


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