ICON Coolers Review
ICON coolers are taking great pride in being one of the few manufacturers who are born and raised in America. Actually, the brand’s HQ is located in North Carolina, which is an environment that pushed Icon to create robust high performance coolers.
Being an all American brand is a great place to start since the quality control is far more reliable and the customer service is easily reached. However, does that make Icon Coolers a good brand? If not then how can we determine what makes a cooler great?
Well, glad you asked because this right here is the Icon Coolers Review you’ve been looking for.
In this review, we will place the brand under the scope and tackle their offerings, Quality, features and insulation performance. So, let’s get right to it.
ICON Coolers Compared
Available Sizes & Dimensions
Since variety is key, Icon decided to invest in both hard and soft sided coolers. However, their investment can be described as lacking on both ends.
Unfortunately, the brand at hand does not offer a wide variety of coolers for you to choose from and that can be seen through their hard sided collection.
In their hard-sided catalog, you’ll find that Icon showcases 3 options only. Nevertheless, these three coolers are guaranteed to cater for the majority of you out there with the exception of some specific niches.
First, Icon presents its iconic 32, which is a relatively small cooler with a lot of potential. Indeed, the cooler at hand measures L x W x H, making it a solid match for solo anglers and small game hunters.
Nonetheless, if the 32 isn’t enough for you then perhaps you’d be more satisfied with the Icon
The ICON 50 is indeed larger as it measures L x W x H and that is plenty big for a serious angler. No question, this cooler can handle an outdoors adventure with its 72Qt capacity.
Lastly, Icon presents the gigantic ICON 75 with a capacity of 94Qt and unlike the previous two, this model comes in one color only: Bonefish white.
This cooler is thus very capable, making it a viable option for dedicated hunters and anglers. To put you in perspective, the Icon 75 measures 33L x W x 18H.
SIDE NOTE: Recently, its extremely hard to find ICON Coolers available for sale online. In addition to our in-depth ICON review (continued below), weve provided some of the best selling alternatives below:
In the soft-sided department, Icon goes even smaller, limiting itself and the buyer to two basic options. Nonetheless, it is worthy of noting that most brands out there do not exceed 2 to 3 options in the soft-sided line.
So, without further ado, here is what you can expect from Icon’s soft-sided coolers.
Icon is keen on quality and their soft-sided selection is a great example of that. However, if you’re looking for variety then you’ll be limited to a small 24 can model & a large 48 can upgrade.
While both coolers are tough, the smaller one is only practical in casual events such as picnics, beach days & work posts. On the other hand, the 48 can Icon is a solid pick for campers and avid hikers.
ICON COOLERS Soft-Side Portable Cooler Bag
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Design & Build Quality
Since it does ask for quite a hefty amount of money, Icon justify its long reach with an impeccable product quality.
In fact, Icon does not exaggerate when they argue that their coolers are strong enough to handle any and every type of environment you put them through because they are built to outlast their competitors.
A quick inspection of the design would certainly give away a lot of intel on what to expect from these coolers.
Icon coolers are so tightly packed together, giving them an impressive density that will prove capable of handling a lot of pressure. Also, while they’re not unique, Icon coolers dedicated a little more attention to the smaller details such as the flush latches and the undisturbed unity of the cooler.
As far as quality goes, we think that it can be easily summed up in two principle factors: rotational molding and top notch Polyethylene. Indeed, these coolers are all built through a rotational molding process which entails a dual axle motion to build the solid mold of the cooler. Consequently, a perfectly unified cooler will be extremely difficult to crack since it virtually has no weak spots.
Second, Icon coolers are constructed via a robust polyethylene compose that becomes unbreakable once it takes its final form. Hence, this kind of plastic isn’t the type that collapse under pressure, instead it bends to maintain its form. Nonetheless, it must be understand that it is almost impossible to damage these coolers even if thrown from a roof top.
P.S : ICON Coolers come in Four color options : Aqua Mist Blue, Bonefish White, Carolina Blue, Storm Gray.
ICON COOLERS 32 (Aqua Mist Blue)
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Ice Retention & Insulation Ability
Before we even think of making the purchase, we must dig up the insulation capacity of a cooler and the ice retention record. However, we had to review quality first because it would make a whole lot of sense now that you know how Icon coolers are built.
First things first, the elements that impact a cooler’s ability to maintain ice are the building process, the insulation quality and the gasket.
Thus, as mentioned earlier, Icon coolers are roto-molded which means that their molds are unified and that is a great way to maintain ice.
Indeed, with an impenetrable shell, ice is given a safe environment that is shielded from the sun, heat, and UV rays.
Nonetheless, heat will protrude one way or another if not for proper insulation. Accordingly, Icon coolers are recognized to be one of the best insulated coolers on the market because of their unique foam injection.
Now, it is critical to note that Icon coolers’ walls are not as thick as you’d want them to be. However, they are pressure injected via a high-density foam that harbors thousands of tiny air bubbles. Thus, once the heat begins to infiltrate the polyethylene crust, the air bubbles disperse the heat and slow down its effect on the inside of the cooler.
Further, all Icon hard-sided coolers benefit from a decent gasket that will function as a seal to prevent warm air from getting through the cracks of the lid into the cooler and vice versa. Nevertheless, the gasket on Icon coolers is not the best we’ve ever seen and for the price they ask for, it should have been better.
In conclusion, putting all those elements together grants Icon coolers the ability to maintain ice for a staggering week at least & that is something that truly justifies the expense of getting one.
Features are undeniably a big part of coolers because they are the channel through which we interact with these products. Hence, it is rather expected from a brand that charges so much to provide quality features that should make your experience less stressful.
So, in this section of the Icon Coolers Review, we will highlight their best features and how they can help you.
Latches were mentioned earlier in the Design section where we dwelt on how practical they are.
Indeed, these latches are easy to pick / lock, resilient and once in place, they are flush with the body of the cooler. Also, being rubberized, the simple latches will stretch and squeeze the lid down for maximal performance.
Icon coolers aren’t only perfectly polished but they are built to outlast any environment.
Thanks to the rotational molding build approach, Icon coolers are fortified and given a much needed performance boost. However, theyre not bear-resistant certified.
The handles on Icon coolers are very simple and common. However, the rope handles on these coolers are of a superior quality to most, which will enable you to carry more weight easily.
Also, in terms of comfort, the ropes are fused with a padded grip that will prevent the rope from squeezing your fingers.
Molded lock ports
For those of you who are often discovering the wild outdoors, you are going to appreciate the fact that these coolers come with a nifty integrated lock port on both front ends of the lid.
That said, your cargo is guaranteed to be safe and secured no matter where you are.
The draining plug on Icon coolers is unique because it comes with a self-draining system that will push the water outside the cooler without the need to tilt it to the side. Hence, this system will come in extremely handy for the larger models that will prove to be significantly heavier once loaded.
Also, the draining plug itself on Icon coolers is fine threaded and that will enable you to screw it out just enough to allow the water to escape without losing any ice.
Icon coolers arguably have the largest non-skid rubber feet on the market because of a very good reason.
Indeed, most anglers would tell you about the struggles of keeping a cooler in place on a boat or a slippery surface. Thus, these rubber feet become paramount to keep your cooler firm and steady, especially when using it as a casting platform.
Who Is It For?
While Icon coolers are extremely robust and reliable in terms of performance, they are fairly limited when it comes to variety and that limits their target audience. However, most people out there would be just fine with one of three hard-sided models they offer because they range from small to medium all the way to gigantic.
That being said, Icon coolers are masters of ice retention and that makes them appealing to professional hunters, anglers and long term campers.
Also, if you’re someone who’s looking for a practical way to keep your lunch & drinks frosty then you’re going to find your match in the soft-sided department of the brand.
ICON Coolers Vs. Yeti: Which Is Better?
As much as we’d like to support the underdog, it was extremely difficult for Icon coolers to keep up with Yeti in a variety of ways. Hence, we decided to take it down a notch and compare Icon coolers to Yeti Tundra line instead.
In terms of variety, Yeti Tundra coolers are a master of their element since they exhibit over 7 different models including soft and hard coolers –the bigger of which is the Yeti Tundra gallons. On the other hand, Icon coolers are fulfilled with a meager selection of 5 coolers on both sides and the biggest one is the Icon 75 : 95 Qt.
Quality is different however because we truly believe that Icon has a clear advantage here. Indeed, one look at an Icon cooler, in comparison to a Yeti, will give away a lot of input. Icon coolers are mastered to the minute details and the built materials invested in them are some of the best out there.
Since the most influential aspect of a cooler is its ice retention abilities, Icon invested heavily in insulation and that resulted in substantial progress. Nonetheless, the Yeti Tundra line is quite the match and it is rather difficult to tell which is the winner here. Indeed, while Yeti Tundra coolers average around 6 to 7 days of ice retention, Icon coolers reach around days maximum.
In terms of pricing, Icon does not really aim for the budget buyer; instead it actually matches Yeti’s prices. Hence, it is definitely difficult to make up your mind on which to choose and the final verdict is completely up to you and your personal preference.
Compare To: YETI Tundra 45 Cooler
- The YETI Tundra 45 combines versatility with durability with a capacity of up to 26 cans with a recommended ice-to-contents ratio
- Ice stays ice thanks to up to 3 inches of PermaFrost Insulation and an extra thick FatWall design is certified Bear-Resistant
ICON Coolers – Bottom Line
In conclusion, Icon coolers are definitely something to think about since they are robust performers with plenty of potential. However, they still come at a price which isn’t exactly competitive in a market where you can get your hands on an amazing cooler for less than bucks.
Nevertheless, compared to bigger brands like Yeti, Icon coolers cost becomes justified and a viable investment that you will not regret.
- Control refrigerator or freezer air temperature ranges in your cooler with DIBY's patented dry ice system
- Use up to 10 lbs. of dry ice in DIBY with Refrigerator Sleeve for fridge temps (˚F) for up to 56 hours. Or use without Refrigerator Sleeve for freezer temps (˚F) for up to 48 hours
- Ultratherm insulated body and lid keep ice for 5 days at 90 degrees Fahrenheit
- Reinforced swing-up handles with tie-down loop feature
- Deep Freeze high performance insulation with radiant heat barrier reflects heat rather than absoring it; Includes insulated front pocket
- Patented, "flip open" Zipperless lid allows for quick accress to food and drinks; Features FDA compliant HardBody liner with removable SmartShelf
ICON CoolersA New Level Of Cold
Based in Wilmington NC, ICON Coolers proudly sources and manufacturers its line of roto-molded ice chests and various cooler accessories here in the U.S. Classic coastal styling and common-sense functionality best describe their cooler line-up.
Their three sizes of ices chest include the ICON 32 (SMALL – approx. 29 qt.), the ICON 50 (MEDIUM – approx. 55 qt.) and the ICON 75 (LARGE – approx. 77 qt.), and were designed to fit neatly in most watercraft either in front of consoles or beneath leaning posts.
The coolers’ sleek exterior designs and flush mounted, metal-free components mean less weight over-all, less effects from corrosion, and less chances to get snagged on the coolers whether you’re fishing or just moving them around. Another great feature, their “wide-open” lids fall back and open from 90 degrees to a max of degrees to avoid accidental lid closures while accessing contents.
Removable lid gaskets mean cleaning out that fishy smell that tends to hide in the gaskets is now a breeze. Just use a little dish soap and warm water to clean, dry and replace. Self-draining bottoms and drain plugs (dual plugs on ICON 75) add to the convenience.
All of the coolers sport oversized non-skid feet to keep them in place even when empty. Tie down ports are molded-in to the body however in the event you get into really rough conditions, and just in case you run into a bear out on the water, they have lid lock ports to keep you catch locked in and safe from attack.
ICON offers its various coolers (ICON 32 & ICON 50) in and array of colors to suit those with a wider color pallet. The ICON 75 is currently available in Bonefish White and Ice White.
American Made roto-molded quality at a price comparably lower than most similar foreign made brands:
ICON 32 MSRP $ / ICON 50 MSRP $ / ICON 75 MSRP $
ICON has partnered exclusively with SeaDek® to offer a custom line of USA Made traction pads for the lids to make sure you stay properly put when using the cooler as a step, seat, or poling or site casting platform.
ICON 32 SEADEK® MSRP $ / ICON 50 SEADEK® MSRP $ / ICON 75 SEADEK® MSRP $
The ICON DIBY is an all-new multi-tool for your cooler from ICON Coolers. Designed, sourced and manufactured here at home, the bin is designed to give you the control necessary to efficiently keep beverages, bait, catch or dry goods colder and fresher for longer periods than is possible using conventional ice alone.
The system was created to provide better control over cooling processes inside ice chests without being dependent on conventional ice by effectively harnessing the power of dry ice.
According to ICON, the DIBY maintains temperatures between 33 F to 39 F (Fridge Mode) for 48 hours or more, or temperatures between 12 F to 24 F (Freezer Mode) for 24 hours or more using 10lbs of dry ice.
To use in Fridge Mode, simply rest the ICON DIBY below the cooler lid, insert the dry ice in the featured sleeve, place it in the DIBY, and close the lid. For Freezer Mode, simply put the dry ice directly in the DIBY without using the sleeve and close the lid. In addition to its fridge and freezer capabilities, the system incorporates a cutting board lid and can also be used as a bait tray or dry goods bin.
The DIBY’s multi-use platform affords you true versatility, making your cooler perform better and stay cool longer while saving your time and money every time you use it by reducing or eliminating the need to resupply conventional ice. You can also reduce the weight of your cooler and free usable space by using less or no conventional ice for a clean, dry cool that drastically curbs the potential for bacterial growth. On the other hand, for those of you who take an extra cooler along on long trips just for ice, DIBY will extend the life of your conventional ice supply 4 to 6 days – perfect for long excursions or extended back country trips.
In short, the DIBY means better performance, more space, less weight, and saving money.
The ICON DIBY currently fits the ICON 50 and ICON 75 as well as a long and growing list of other popular similar-size cooler makes and models. The company plans on introducing a larger size for larger makes and models this year.
ICON DIBY MSRP $
For More Information:
boat coolersdilbyengle coolersfishing coolersIcon coolersyeti coolers
Most from this categorySours: https://www.coastalcarolinafisherman.com//10//
Gear Review Icon Cooler & DIBY Tray
30 second review: The Icon cooler is a premium cooler with some great and unique features thats made in America. It has one of a kind looks compared to all the other Yeti clones, however the performance is just middle of the road. The DIBY is a great add on that can be used with many coolers not just the Icon.
Disclosure: Icon provided a small discount on the cooler, and provided the DIBY for free in order to review.
There are 3 models of the Icon cooler 32, 50, and 75, reflecting the quarts they hold. We tested the 50 model, and coincidentally it holds 50 cans of beer perfectly when the DIBY is installed.
Shape The shape of the cooler makes it very compact when loading up the truck, or putting into bear boxes. Some other similar sized coolers have fixed handles or bulges that take up valuable footprint area. Other coolers are simply too tall to fit in bear boxes which is not the case here.
Removable Lid The lid can be removed which is helpful for deep cleaning.
Tie Down Slots The cooler has tie down slots underneath the lid so you can still open it even when using the tie downs.
Rubber Feet The rubber feet really hold the cooler in place which is nice when going off-road to give it that extra bit of support.
Drain Plug The drain plug is large which is nice for quickly draining water from the cooler.
DIBY The DIBY itself is a great feature in order to keep dry ice in your cooler without exposing any of the contents directly to the dry ice. It also serves as a dry goods container when you dont need dry ice.
Made in America This is an American company, putting Americans to work which needs to be supported as often as possible.
We tested the cooler performance before using it on the trail by checking out how the DIBY works. The DIBY is a tray which can either be used as a dry goods container, or to hold dry ice with or without a pouch that comes with the DIBY. The idea behind the pouch is it slows how quick the dry ice dissolves and how cold the cooler will get.
First, we packed the Icon cooler with canned beer, then put 6 pounds of dry ice into the pouch in the DIBY, then took measurements: a) directly under the DIBY, b) adjacent to the DIBY (absolute middle of the cooler), and c) at the furthest point from the DIBY every 12 hours. The cooler was left outside with highs in the 80s and lows in the 60s each day.
Ideally you need to pre-cool coolers over night before packing to get the most out of your ice. Since we were just checking out how it worked we skipped this step, so the initial internal temperature of the cooler was 70 °F.
After 4 hours:
a) Directly under the DIBY: 42 °F
b) Adjacent to the DIBY: 42 °F
c) Furthest point from the DIBY: 55 °F
After 16 hours:
a) Directly under the DIBY: 40 °F
b) Adjacent to the DIBY: 42 °F
c) Furthest point from the DIBY: 52 °F
After 24 hours (PEAK COLD):
a) Directly under the DIBY: 30 °F
b) Adjacent to the DIBY: 40 °F
c) Furthest point from the DIBY: 50 °F
After 48 hours (ICE DISSOLVED):
a) Directly under the DIBY: 42 °F
b) Adjacent to the DIBY: 42 °F
c) Furthest point from the DIBY: 50 °F
After 60 hours:
a) Directly under the DIBY: 50 °F
b) Adjacent to the DIBY: 50 °F
c) Furthest point from the DIBY: 51 °F
After 72 hours:
a) Directly under the DIBY: 52 °F
b) Adjacent to the DIBY: 52 °F
c) Furthest point from the DIBY: 52 °F
To get the most out of your cooler you need to pre-cool it, and the items you put into the cooler should be refrigerated as well so the ice is not being wasted early on. Ideally you would have block ice inside of the cooler if youre planning on using the cooler more than a few days.
This test was a worst case scenario for the dry ice and you can see the 6 pounds alone kept the entire cooler at about 40 °F for 48 hours. So using that as a baseline you can either add more dry ice, or take the additional steps mentioned above to lengthen the amount of time. At most the DIBY holds 10 pounds which should last 80 hours by itself. That being said the geometry of the ice you get will dictate how much can fit in the DIBY, so getting more than 6 or 7 pounds into the DIBY might be difficult.
In Field Performance:
We were able to test the Icon cooler and DIBY out in Sequoia National Park. It was fairly cool the entire trip with lows in the high 40s so the cooler had a little help from ambient temperatures. For this trip we pre-cooled the cooler and food and drinks, added 10 pounds of cubed ice, and used 6 pounds of dry ice in the DIBY. The cooler stayed under 40 °F for just shy of 4 days. To extend the performance I would recommend using block ice which should get you at least one extra day, if not more.
Another thing to note is the placement of food in relation to the DIBY is important. Items you want to keep close to freezing should be placed underneath. Items you want to stay at refrigerator temperatures should be set furtherest away. I found this to be a feature of the DIBY rather than a flaw. For example we kept meat we werent using until the second day in the coldest spot, and left fruit further away so it wouldnt freeze, then rearranged each night.
The DIBY fits in many other coolers so we were able to test its performance in a YETI On the same trip, under the same circumstances, the Yeti was able to stay under 40 °F for about one additional day. It was a bit surprising that the Yeti cooler was that much better considering the price is nearly identical for the two coolers, however the build quality is noticeably better on the Yeti which might be what contributes to the improved performance.
As mentioned before, the Icon cooler is uniquely designed compared to the Yeti clones with its sleek, retro lines, as well as flat clasps. The cooler has thick walls and by all accounts should work just as well as a Yeti, but there are a few areas which need to be improved.
The lid has about 3/16 of an inch of lateral play when closed meaning it isnt properly sealed. The pin holding the lid to the main body is removable so spacers can be added to center the lid and prevent play, but this isnt the type of thing you would expect to have to do with your brand new cooler.
The clasps are able to be operated by one hand in a tight area which I really found useful. However, this means they arent as beefy as the T-handles found on other high end coolers. The lid can be pried up from the body when the clasps are engaged with little force, unlike the Yeti, which wont budge. I believe this leads to an imperfect seal and contributes to the lower performance.
The Icon cooler is essentially the same price as Orca and Yeti coolers which are undeniably the head of class at this time. Unfortunately, there are some improvements that need to be made to match the performance of those brands.
The cooler looks amazing, has some unique features, and will get the job done, it just isnt going to match the ice retention of other high end brands. However, if that one extra day isnt your first concern and the other features outweigh this, then the Icon cooler should be high on your list.
As of this writing the Icon cooler is not IGBC certified as bear resistant. You should keep this in mind if you are heading to areas which require this certification.
Affiliate Disclosure: Some of the links in this post may be affiliate links. As an Amazon Associate, we earn from qualifying purchases. Learn more here.
The story of ICON Coolers is the story of the American Dream in all its glory. I loved reading it so much I decided I had to retell it here at the beginning of our ICON coolers review.
No, seriously, these guys had me tearing up so much I had to put onions in my eyes to make it stop (because even onions were better for my eyes than their story? No? Okay, I’ll stop with the lame jokes). So here goes the story in a nutshell…
The two founders behind ICON coolers are Mike and Zane. Unfortunately, they weren’t generous with their surnames so we’ll leave it at that. They pretty much grew up together right on the mouth of the Chesapeake Bay.
Now, in a place like that, you’ll tend to develop a very particular set of hobbies, and that’s exactly what this duo did. They would go crabbing, water skiing, fishing, sailing, or just taking excursions around the lakes, rivers, harbors, and bay.
What mattered, however, is that they did it together. Stuff like that builds a strong bond between people.
They ended up going to different colleges and starting out lots of businesses on their own. In , however, the bond between them proved too strong and they decided to go start a joint business.
They pooled their resources and made the decision to get into the market for outdoor sporting goods. And that’s ICON came into the world.
At the time, their greatest selling point was adding value at the right price points for their consumers and also offering more in terms of possible colors. But they weren’t satisfied.
At the time, they were outsourcing their manufacturing activities offshore and they felt that to offer true American value they would have to manufacture their coolers right in the States.
They hunkered down and worked hard on product development until they were ready to do everything in the USA.
Their first fully the USA made cooler was launched in at the Miami International Boat Show. It was a success.
Today, ICON continues to make well-designed roto-molded coolers in the US and, according to what I’ve seen so far, it’s safe to say these guys pretty much nailed it.
Now we’ll look at some of the features of these great coolers and see just why “ICON” is a fitting brand name.
ICON Coolers Available Sizes
The table below lists the three ICON coolers. These are the ICON 32 cooler, the ICON 50 cooler, and the ICON 75 cooler. It’s a nice way to quickly compare, based on the most important metrics.
If you want more details, however, you’ll have to read the rest of the review.
|item-title||ICON 32||ICON 50||ICON 75|
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ICON Ice Chest Review
Design & Construction
As we all know, the gold standard in the industry for hard coolers is the rotomolded design. This is the same kind of process used to make hardcore kayaks so you can be sure that a cooler made this way is going to last.
You don’t have to look very far; nearly all the major, high-end coolers are made from a roto-molded design. And not only the high-end ones, as these days you can find many cheap rotomolded coolers as well.
ICON will not be left behind. Having been made in the USA, it features high-quality rotomolded design and the coolers are pretty hardy.
We haven’t conducted bear tests on them, but we did do a few drop tests from as high as the roof of my house and the cooler did just fine.
The body is well polished and has a beautiful look to it. We love the large ICON logo on the interior of the lid and we just can’t get enough of the color options on this cooler!
But we wouldn’t like to get ahead of ourselves. We’ll have a look at that a little later.
ICON Ice Chest Features
- American Made
- Polished Finish Rotomolded Body
- Flush Mounted Anti-catch Components
- Textured Nonskid Lid Surface
- Wide Open Self-stopping Integrated Hinge
- S.s. Threaded Hinge Rods & Receivers
- Commercial Grade Freezer Gasket In Lid
- Molded Lid Lock Ports
- Tie Down Ports / Cable Lock Ports
- All-rubber Flush Mounted Pull Latches
- Molded Handles / Secondary Rope & Eva Handles
- Self Draining Bottom & Gasketed Drain Plug
- Nonskid Non-marking Feet
ICON coolers are jam-packed with features. It’s not even the big bells and whistles that endeared us to this little brand, though there are quite a few notable ones.
It’s the little thoughtful add-ons that show that the good people at ICON Coolers were thinking about the average person and wanted to make their ICON experience as enjoyable as possible.
Let’s start with the lid surface. Many coolers we review lack this feature and it’s a personal pet peeve. Imagine a scenario where you have your cooler in an upside-down position.
It’s not ideal, but it does happen from time to time, even with coolers that have lockdowns, and there’s nothing wrong with that.
In such a scenario your cooler will likely move around in your van, greatly upsetting the situation on the inside.
The good guys at ICON saw this problem before it became a problem and made the surface of their lid anti-skid. Now you can be sure the cooler will stay put even in the unlikely situation it finds itself upside down.
There is also the commercial-grade freezer gasket in the lid. This gasket means your lid will retain the internal temperature for days on end.
You don’t need pressurized hinges with this baby. To make things even better, the gasket is removable, meaning you’re not stuck with it in all circumstances.
While we’re still on the lid, I’d like to compliment the hinge. It’s pretty wide, making it possible to put in and remove very large objects, like entire six-packs.
It’s also self-stopping, meaning you don’t have to worry about holding it open with your hands when you’re rummaging in the cooler for something that miraculously found its way to the bottom of the cooler.
The lock ports are molded to the lid, and we have flush-mounted, anti-catch components. I told you; it’s the little things!
It doesn’t even end there. Moving to the lower side of the cooler, we have ti-down ports. Now, remember what I said about finding our cooler in an upside-down position?
Well, you don’t have to worry about that most of the time because it’s pretty easy to anchor your cooler down to the surface of whatever vehicle you load it onto.
Simply get a couple of strong cables (don't have ones? get those), pass them through the tie-down ports, also known as cable lock ports, and tie that bad boy down real good!
We also really loved the mounted pull latches, which were entirely made of rubber, of course, and the handles.
Oh my, the handles! Only God knows how tired I am of coolers with single-span handles. The ones that loop over the cooler and force you to carry it like a bucket!
For starters, there just isn’t any comfortable way to carry such coolers. There isn’t, I’ve tried pretty much every considerable method and I haven’t found one comfortable one.
If I carry the cooler with one hand and let it hand by my side it will keep bumping up against my leg. Not a great experience! Let’s not even begin to talk about how difficult it would be to carry it with one hand because of how heavy it is when full; even the ICON 32 one.
If I carry I at the front with both hands instead then my hands end up in an awkward position and I’m not comfortable at all.
The good designers at ICON probably saw this and decided to be considerate enough to put 2 handles instead of one.
They are molded and also include secondary EVA rope handles for the really heavy coolers. That’s what a proper cooler should be like!
Looking inside, we fell in love with the way you could just drop in trays into the ice chest, and the vertical dividers made compartmentalization much easier. And, finally, great non-skid feet to top, er, bottom it off!
For a mid-range cooler, the ICON does pretty well when it comes to ice retention. For our tests, we used the smallest ICON 32 cooler and I have to say we were impressed. It wasn’t the much-touted days Yetis are known for, but it certainly wasn’t meager either.
We put in our stuff on Friday evening, properly latched he cooler, and waited. I kept checking and looking inside intermittently all through Saturday and Sunday and, needless to say, the ice was still there doing just fine.
By Wednesday of the next week, I was having a difficult time looking for melted ice. The first signs of melting were visible on the next Friday, yet by the next Sunday, our stuff was still pretty cold.
Now, there aren’t any official numbers on the ice retention of this beast, but based on our tests I’m placing it at at least 7 days. And it proved capable of doing far more.
TIP: To maximize ice retention it's always worth investing in some extra ice packs. Here are the top 5 cooler ice packs we recommend.
There are 3 size options for the ICON: The 32 (about 27 quart cooler), the 50 (55 quart cooler), and the 75 (77 quart cooler). These were strategically chosen to coincide with most of the needs of different cross-sections of the average consumer so they could get value at different price points.
So, while they’re only offering 3 size options, we were quite happy with how they were spread out. There’s probably something for everyone here.
True to their mission when they were starting out, ICON Coolers have outdone themselves with their color selections. There are so many colors to choose from that you’re bound to find something you’re looking for.
The colors include Agua Mist Blue, Sea Foam Green, Bonefish White, Storm Gray, Caribbean Pink, Carolina Blue, Waterfowl Green and HD Orange. If that’s not a wide range then I don’t know what is!
ICON has a pretty comprehensive warranty statement on their website which gives all the requirements for the warranty to be valid. They’re fairly straightforward and apply to most of their products.
In fact, as long as you bought your ICON cooler after July 15, , you’re likely to be covered by their warranty. It’s a limited lifetime warranty.
These coolers are pretty much good for anything, from tailgating to camping and yachting. The ICON 32 cooler will come in handy for simpler purposes while the larger ICON 50 cooler and ICON 75 cooler options will come in handy for boats and larger loads.
ICON Cooler vs. Yeti
As usual, we get to that part of the review where we compare the cooler of the day to the gold standard of the industry. In this case, we’re comparing ICON coolers with Yeti Tundra.
IN this case, we’re looking at the Yeti Tundra since it’s the easiest comparison.
When it comes to features, Yeti has many more than ICON and even lends itself to customization more easily. You can have a Yeti with a custom sticker or decal if you want (we covered them here). Many third parties offer lots of accessories that are made especially for Yeti products.
ICON, being relatively new on the market, doesn’t offer as many customization options. They still do, however, offer plenty of useful features that are likely to prevent you from missing your Yeti.
We’d say both coolers are at the same level as far as build quality is concerned. Yet, however, it has been extensively tested and even been certified bear-proof while ICON has not.
While we have a strong feeling that the ICON is just as strong, we’d like to see some proper tests to ascertain this.
As far as ice retention goes, the Yeti wins, but not by far. The ICON can still hold ice for many days. To be honest, we think that at the levels at which these two coolers retain ice, a difference of a day or two may not be worth much in most circumstances.
Yeti also wins when it comes to wide range of sizes, from the smallest Roadie to the largest quart beast, Yeti's dozen-plus sizes ensures that everyone is going to choose something from one's needs. In case of ICON, we have only 3 popular sizes to choose from, but at least there are plenty of color options available.
When it comes to the price, both ICON and YETI are more or less on the same level. ICON makes their coolers right here in the United States so don't expect sub-$ price points for a QT cooler (like it's often the case of many YETI-like ice chests which are sourced from China).
That said, we expect that for many customers it may not be easy to choose relatively unknown ICON over the well-known YETI if they're both cost roughly the same price.
We, however, are not afraid of trying out new brands and often encourage our readers to do the same. As many our reviews proved, there's a lot of quality, creativity and care going into products designed by small cooler makers these days so why not to give them a chance?
ICON vs. Yeti: The Verdict
Yeti will always be Yeti, of course. If you’re a die-hard fan, there’s no need to change allegiances. However, if you want to try something different, and wouldn’t mind supporting % American-made products, then ICON is something worth checking out.
ICON Coolers for Sale Where To Buy Them?
You can buy ICON coolers on their website or a bunch of other places online. We've got ours from Amazon though (here's a link) so we can definitely recommend that you buy it there too.
There are a lot of advantages to doing your shopping at Amazon. For starters, you get to see real reviews from other customers who’ve tried out the product before you. These reviews can help you make better decisions when it comes to your purchases.
Second, you can get great deals, such as free shipping when you’re a Prime member. Finally, you get to enjoy buyer protection, which means you can return the product, if you don’t like it, and get a full or partial refund.
Check ICON Coolers at Amazon
ICON Coolers The Bottom Line
I thoroughly enjoyed reviewing this cooler brand and I think it has a strong solid story to it. I have always believed that a good backstory forms part of the appeal of a great product and the ICON cooler does not disappoint in that sector.
That said, I hope you try it out for yourself and see just what I mean. Any opinions of your own about this cooler? Don’t hesitate to share them in the comments!
ICON Cooler Rating
ICON Cooler Rating
- Ice Retention
I have always believed that a good backstory forms part of the appeal of a great product and the ICON cooler does not disappoint in that sector.Luke, bestcooler.reviews
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Luke is a co-founder of bestcooler.reviews, a cooler expert and author of 70+ reviews on this website. Luke has a deep passion for sports and all-things-outdoors. From fishing to hiking, from family camping to solo bike trekking, Luke adores spending quality time enjoying nature, oftentimes checking out new coolers while doing so.
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