Live the process

Live the process DEFAULT

Robyn Berkley and Jared Vere’s brand Live the Process is one fashion business that has actually done pretty well during the pandemic. It scaled back on wholesale orders, focused on direct-to-consumer sales, and attracted women in the market for chic, comfortable at-home clothes. Overall, Live the Process designs are pretty apropos for the moment we’re living in. The brand offers elevated athleisure that hovers high above the oddly printed nylon and neoprene leggings and dance-inspired wrap tops and bodysuits we’re so used to seeing in the market. Berkley and Vere have expanded their collections to include knitwear, cool layering pieces, and separates that look and feel as great for a workout as they do for a Zoom meeting with the boss.

This season, the duo really honed in on their fashion-forward loungewear point of view. The combination resort and spring lineup includes standout pieces like a polo cardigan and a tunic top with an asymmetrical hem and keyhole detail at the neckline. Rib-knit pants in a dusty rose shade are attractive, as are styling pieces like boy shorts and bra tops. “Everything is evolving,” Berkley said during a virtual appointment. And it’s true: Live the Process has grown nicely over the last few seasons. Now, it will be telling to see what Berkley and Vere do next. Maybe accessories or wellness products? As this latest collection proved, they have options.

Sours: https://www.vogue.com/fashion-shows/spring-2021-ready-to-wear/live-the-process

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