Petco tv commercial

Petco tv commercial DEFAULT

Droga5's Wry Ads for Petco Imagine If People Were Pets

Wow, those wrestling mutt-brothers play kind of ... ruff.

"At first glance, pet health and wellness is something that can easily be dismissed as intimidating, overwhelming or some new age-y silliness. Largely because it's hard, as humans, to know what our pets really need," Droga5 senior copywriter Chase Kimball tells Muse. "But human wellness is serious business. And that got us thinking, how do we help people not dismiss the idea? How do we get humans to take pet health and wellness seriously? The answer was brutally simple. Just think about their wellbeing as you would your own. We just needed to help people put themselves in their pet’s shoes."

The mood's more disorienting than in-your-face bizarre. While it's sure to catch viewers off guard, this approach might not suit everyone's taste, as the humor doesn't hit home until the kicker at the end.

Actually, the spots get more enjoyable on repeat viewings—and that's especially true of the :45. Like an old dog revealing new tricks, the gags and wordplay improve, bringing the brand's pitch into sharper focus, once we know we're watching pets personified.

The Droga team praised Einstein for his genius touches at brining the concept to life.

"From the outset, his approach wasn’t about finding people that looked like pets, but people that could convey the emotions, wishes and desires of a pet, essentially matching the pet’s personality," explains senior art director Jesse Brown. "It’s a misdirect that lets you communicate so many things, and Harold just got how stand-alone the idea could be."

During the shoots, "there were so many unexpected moments of joy in the pets performances—a dog actually licking his lips at a bag of dog food, or a kitten excitedly wrestling with a curtain," says creative director George McQueen "The absurdity of it all, when you suddenly see the pet in place of the person, makes everything that came before it instantly funny."

CREDITS

Client Petco

Agency Droga5 NY
Co-Chief Creative Officer Tim Gordon
Co-Chief Creative Officer Felix Richter
Executive Creative Director Scott Bell
Creative Director George McQueen
Creative Director Tom McQueen
Associate Creative Director Bernardo Gonzalez
Sr. Copywriter Chase Kimball
Sr. Art Director Jesse Brown
Director of Interactive Production Tasha Cronin
Group Experience Design Director Craig Wong
Executive Design Director Rich Greco
Senior Design Content Writer Jeremy Zerbe
Designer Daniel Seong
Designer Adrian Koenigsberg
Executive Producer, Film Dave Stephenson
Sr. Producer, Film Volney Guzman
Associate Producer Lindsay Squires
Senior Music Supervisor Michael Ladman
Business Affairs Director Dan Simonetti
Senior Business Affairs Manager Ramona Seunath
Business Affairs Manager Jeannie Curcio
Producer, Print Alyssa Dolman
Head of Experience Strategy George Bennett
Group Strategy Director Sarah Garman
Group Strategy Director Tom Haslow
Strategy Director Kaveri Gautam
Group Communications Strategy Director Justin Schneider
Communications Strategist Molly Klein
Data Strategy Director Tradd Salvo
Co-head of Account Management Lauren LaValle
Account Director Amanda Burnett Bard
Account Supervisor Tori Tessalone
Associate Account Manager Mallie Feldman
Senior Project Manager Simon Jolly

Client Petco
Chief Executive Officer Ron Coughlin
Chief Marketing Officer Tariq Hassan
Vice President of Marketing Katie Nauman
Head of Brand Marketing & Creative Olivia Doyne
Director of Marketing Alysa Frost
Marketing Manager Kelsey Kotzebue
Program Manager Lisa Budnik
Director of Marketing, Membership Sub-Campaign Jillian Ramos
Marketing Manager, Vendor Partnerships Joela Grenard
Head of Internal Studio Bessie Wink
Studio Producer Stephanie Wilson
Creative Studio Operations Manager Doris Peterson

Production Company Dummy
Director Harold Einstein
Executive Producer Michael Kanter

Editorial Arcade
Editor Dave Anderson
Partner / Executive Producer Sila Soyer
Producer Ellen Lavery

Post Production The Mill
VFX Supervisor John Leonti
Executive Producer Anastasia Von Rahl

Color Grade Company3
Colorist Tim Masick

Animal Safety American Humane Society
Animal Safety Representative Aiesha Colvin
Senior Advisor Susan H Jackson

Music Found Objects
Track Title "Classy Affair"
Executive Creative Director Trevor Gureckis
Executive Creative Director Jay Wadley
Creative Director Ben Marshall
Creative Adam Weiss
Executive Producer Jennie Armon
Head of Production Matt Nelson
Producer Katt Matt
Producer Nick Chomowicz
Associate Music Producer Agatha Lee

Sound Heard City
Mixer Evan Mangiamele

Sours: https://musebycl.io/advertising/droga5s-wry-ads-petco-imagine-if-people-were-pets

Droga5, Director Harold Einstein Put People In Place Of Pets At Petco's "Cocktail Party"

Tuesday, Mar. 30, 2021

8059 views

Put yourself in your pet’s shoes and you can get a leg up on your dog, cat or other animal kingdom companion’s health and wellness. That’s the premise of the “It’s What We’d Want If We Were Pets” campaign for Petco devised by Droga5 New York.

This hero film in the campaign, “Cocktail Party,” positions Petco as the health and wellness company for pets. Directed by Harold Einstein of production house Dummy, the piece has people personifying pets. They discuss their greater wants and needs and the Petco offerings that help them achieve the same level of care that you’d expect for yourself. The absurdity comes from thinking you’re watching a man or a woman talking about their needs--until you realize that you haven’t been watching a human. You’ve been watching and listening to a dog, a cat or a fish. And when that moment hits, everything that came before it becomes funny. Laughter after all can also help one maintain health and wellness.

Credits

Client Petco Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Scott Bell, executive creative director; George McQueen, Tom McQueen, creative directors; Bernardo Gonzalez, associate creative director;  Chase Kimball, sr. copywriter; Jesse Brown, sr. art director; Tasha Cronin, director of interactive production; Craig Wong, group experience design director; Rich Greco, executive design director; Jeremy Zerbe, sr. design content writer; Daniel Seong, Adrian Koenigsberg, designers; Dave Stephenson, executive producer, film; Lindsay Squires, associate producer; Michael Ladman, sr. music supervisor; George Bennett, head of experience strategy; Sarah Garman, Tom Haslow, group strategy directors; Kaveri Guatam, strategy director. Production Company Dummy Harold Einstein, director; Michael Kanter, exec producer. Editorial Arcade Dave Anderson, editor; Sila Soyer, partner/exec producer; Ellen Lavery, producer. Postproduction The Mill John Leonti, VFX supervisor; Anastasia Von Rahl, exec producer. Color Company 3 Tim Masick, colorist. Animal Safety American Human Society Aiesha Colvin; animal safety representative; Susan H. Jackson, sr. advisor. Music Found Objects Track Title: “Classy Affair”; Trevor Gureckis, Jay Wadley, exec creative directors; Ben Marshall, creative director; Adam Weiss, creative; Jennie Armon, exec producer; Matt Nelson, head of production; Katt Matt, Nick Chomowicz, producers; Agatha Lee, associate music producer. Audio Post Heard City Evan Mangiamele, mixer

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Sours: https://www.shootonline.com/video/droga5-director-harold-einstein-put-people-place-pets-petcos-cocktail-party
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PETCO TV Commercial, 'It's What We'd Want If We Were Pets'

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Pet owners and pets aren't all that different -- they run to live longer, they eat healthy fuel their routines, and some even scratch and poke at things to hone their bodies and minds. By showing humans as pets, PETCO encourages everyone to exercise and play for a long and happy life -- just like what we'd want if we were pets.

Advertiser
PETCO
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Songs - Add
None have been identified for this spot
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Mood
Funny
Actors - Add
None have been identified for this spot.
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  • Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed.
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Animals
Cats, Dogs, Guinea Pigs, Tortoises
Agency
M&C Saatchi Group ... Agency, Droga5 ... Creative Agency, Horizon Media, Inc. ... Media Agency
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Sours: https://www.ispot.tv/ad/OXJ3/petco-its-what-wed-want-if-we-were-pets
Petco TV Commercial

Petco Have a better routine Ad Commercial on TV 2021



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Release Date: 2021-07-12

Sours: https://abancommercials.com/petco/have-better-routine-ad-commercial/144206/

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